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SEM Snake Oil
Do you remember when online advertising first started? I was chatting to an industry colleague this week about social media experts (SMEs) and the recent news from eBay’s own research that advertising...
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#Mobilegeddon Scaremongering
Is Google’s ‘Mobilegeddon’ the latest bit of scaremongering from the SEM quacks? If the headlines in both Australia and the US are anything to go by, the tactic is working. Mobilegeddon is this thing...
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